2023第四届中国奢侈品数字化创新峰会将于6月26日-27日在上海召开。
此次会议将线上线下同步举行，重点讨论后疫情时代奢侈品行业主要的数字化战略与趋势，探讨数字化技术如何成为与消费者沟通的有效手段和关键媒介，如何做好线上消费者洞察，以及在碳中和的背景下奢侈品行业如何应对气候变化，推进可持续发展。本次峰会将为品牌主提供良方，使之得以构建实现长期数字化转型的能力，同时在数字世界中保持奢侈品牌传统，从而在2023年及未来制胜中国市场。
The 4th China Luxury Digital Innovation Summit 2023 organized by ECV will be held in Shanghai from June 26 to 27. The summit will be held in-person and online.
This conference will focus on discussing the main digital strategies and trends of the luxury industry in the post-epidemic era, discussing how digital technology can become an effective means and key medium for communicating with consumers, how to make online consumer insights, and how to achieve carbon neutrality. In the context of how the luxury industry responds to climate change and promotes sustainable development. The summit will provide brand owners with a recipe for building their ability to achieve long-term digital transformation while maintaining luxury brand heritage in a digital world to win the Chinese market in 2023 and beyond.
部分议题 Partial Topics
- 新市场格局下的奢侈品发展机遇与挑战
- 元宇宙营销：突破传统界限，打造沉浸式购物体验
- 数字化如何助力重塑品牌力
- 奢侈品全触点营销：从经典零售商业模式到数字化建设的挑战
- 数据驱动营销与定制化如何改变奢侈品行业的游戏规
- 数字化重塑零售体验
- 后疫情时代，中国消费者回流趋势与展望
- 酒店创新如何创造竞争优势
- 可持续发展概念如何赋能奢侈品牌营销
- Opportunities and Challenges for Luxury Goods Development under the New Market Structure
- Metaverse Marketing: Pushing Traditional Boundaries to Create an Immersive Shopping Experience
- How Should Luxury Brands Closely Track Consumer Dynamics in the Digital Age?
- Luxury Full-touch Marketing: From the Classic Retail business Model to the Challenge of Digital Construction
- How Data Driven Marketing & Personalization Change the Game in Luxury
- Fashion Luxury in China Social Digital World
- In the Post-epidemic Era, the Trend and Prospect of Chinese Consumers Returning
- Hotel Innovation and the Creation of Competitive Advantages
- Sustainability Concept Empowers Brand Marketing
The 4th China Luxury Digital Innovation Summit 2023 is looking forward to your arrival.
