关键字搜索商品的重要性:
1.引入精准流量
关键词第一个也是最重要的作用就是为我们宝贝引进精准的流量,这一作用无论是在自然搜索中还是直通车中都是一样的。
第一步关乎的是我们宝贝的展现,而第二步用户是否会点进我们的宝贝,则需要根据我们宝贝的属性与标题中的关键词是否一致来决定。
2.实现关键词权重
除了关乎流量的精准性外,关键词本身还有权重,即关键词权重。关键词权重越高,我们宝贝所获得的展现位置自然也越高。简单来说,就是在不同的关键词数据下,我们宝贝都会有不同的关键词权重,这一权重的高低,也就决定了我们宝贝的展现位置以及流量的多少。所以只有我们选择了精准的关键词,才能在精准的关键词下获得好数据,从而实现高权重,高展现,如此才能形成宝贝流量的良性循环。
jd.item_search-按关键字搜索商品
公共参数
名称 | 类型 | 必须 | 描述 |
---|---|---|---|
key | String | 是 | 调用key(必须以GET方式拼接在URL中),注册调用key接入 |
secret | String | 是 | 调用密钥 |
api_name | String | 是 | API接口名称(包括在请求地址中)[item_search,item_get,item_search_shop等] |
cache | String | 否 | [yes,no]默认yes,将调用缓存的数据,速度比较快 |
result_type | String | 否 | [json,jsonu,xml,serialize,var_export]返回数据格式,默认为json,jsonu输出的内容中文可以直接阅读 |
lang | String | 否 | [cn,en,ru]翻译语言,默认cn简体中文 |
version | String | 否 | API版本 |
请求参数
请求参数:q=女装&start_price=0&end_price=0&page=1&cat=0&discount_only=&sort=&seller_info=no&nick=&seller_info=&nick=&ppath=&imgid=&filter=
参数说明:q:搜索关键字,支持url
cat:分类ID
start_price:开始价格
end_price:结束价格
sort:排序[bid,_bid,_sale,_review,_new]
(bid:总价,sale:销量,review评论数,new新品,加_前缀为从大到小排序)<
page:
响应参数
Version: Date:
名称 | 类型 | 必须 | 示例值 | 描述 |
---|---|---|---|---|
items | items[] | 0 | 按关键字搜索商品 | |
num_iid | Bigint | 0 | 10021415166448 | 宝贝ID |
detail_url | String | 0 | https://item.jd.com/10021415166448.html | 商品详情页 |
title | String | 0 | 俞兆林2件装半高领打底衫秋冬长袖洋气纯色内衣内搭上衣黑色薄款女士秋衣女春秋保暖内衣女针织衫 黑色+浅卡其(80-130斤) | 商品标题 |
pic_url | String | 0 | //img13.360buyimg.com/n7/jfs/t1/115150/13/17438/307259/5f58be2fE727cfb0d/aa76563060a56420.png | 宝贝图片 |
price | Float | 0 | 188 | 价格 |
promotion_price | Float | 0 | 188 | 优惠价 |
sales | Int | 0 | 销量 | |
sample_id | Bigint | 0 | 商品风格标识ID | |
post_fee | Float | 0 | 物流费用 | |
area | String | 0 | 店铺所在地 | |
seller | String | 0 | 俞兆林YZL旗舰店 | 卖家昵称 |
响应示例
{
"items": {
"url": "https://search.jd.com/Search?keyword=女装&spm=a.0.0&pvid=3b375194749e448e9dd6fea48db417dd&page=1",
"keyword": "女装",
"page": 1,
"real_total_results": "698294",
"total_results": "698294",
"pagecount": 100,
"products_total": "",
"list_count": "",
"page_size": 30,
"item": [
{
"num_iid": "10065340460347",
"detail_url": "https://item.jd.com/10065340460347.html",
"title": "兹奈儿连帽红色兔子宽松针织衫女装上衣毛衣女秋冬打底衫时尚JD24848 红色 M",
"pic_url": "//img12.360buyimg.com/n7/jfs/t1/209269/17/28471/173150/636c5bc0E63c3b0fc/7af682b97435f46f.jpg",
"price": "159.00",
"promotion_price": "159.00",
"sales": 0,
"sample_id": "",
"post_fee": "",
"seller": "兹奈儿官方旗舰店"
},
{
"num_iid": "100019246443",
"detail_url": "https://item.jd.com/100019246443.html",
"title": "京东京造5A抑菌抗发黄T恤女40支新疆棉t恤女夏短袖百搭T白色 M",
"pic_url": "//img13.360buyimg.com/n7/jfs/t1/130950/38/39898/73150/64917c38F12733554/905dabb08933642d.jpg",
"price": "39.90",
"promotion_price": "39.90",
"sales": 0,
"sample_id": "",
"post_fee": "",
"seller": "京东京造自营官方旗舰店"
},
{
"num_iid": "10052272731071",
"detail_url": "https://item.jd.com/10052272731071.html",
"title": "爱心东东\t\n卡吉蘭娜(Kajilanna)新款连衣裙2023夏季女装收腰显瘦纱裙法式温柔风气质套装裙子夏天 杏色上衣+咖色裙子 M 建议体重99-108斤",
"pic_url": "//img11.360buyimg.com/n7/jfs/t1/87775/22/42010/46982/64a91d29F5e70cd50/01259f1789e681ef.jpg",
"price": "89.00",
"promotion_price": "89.00",
"sales": 0,
"sample_id": "",
"post_fee": "",
"seller": "卡吉蘭娜旗舰店"
},
{
"num_iid": "10069412888085",
"detail_url": "https://item.jd.com/10069412888085.html",
"title": "索菲堡 100%新疆棉2023夏季短袖t恤女宽松百搭设计感小众洋气ins上衣潮 白色(粉图) M",
"pic_url": "//img10.360buyimg.com/n7/jfs/t1/96150/26/35115/161065/63f602d8F3ed3b0d7/c3b2656d3dcc55c1.jpg",
"price": "38.00",
"promotion_price": "38.00",
"sales": 0,
"sample_id": "",
"post_fee": "",
"seller": "索菲堡服饰旗舰店"
},
{
"num_iid": "100062187817",
"detail_url": "https://item.jd.com/100062187817.html",
"title": "莫代尔短袖T恤宽松针织气质百搭圆领中袖打底内搭冰丝上衣女均码",
"pic_url": "//img12.360buyimg.com/n7/jfs/t1/170717/38/37540/112880/64a25877F7e8f231f/4555dc9e5d4ae231.jpg",
"price": "75.00",
"promotion_price": "75.00",
"sales": 0,
"sample_id": "",
"post_fee": "",
"seller": "莫代尔京东自营旗舰店"
},
{
"num_iid": "10068834571089",
"detail_url": "https://item.jd.com/10068834571089.html",
"title": "妍莉芬(yanlifen)连衣裙女装2023年秋季新款韩版气质套装中长款吊带裙法式裙子秋装 白色上衣+吊带裙 M(建议95-110斤)",
"pic_url": "//img14.360buyimg.com/n7/jfs/t1/160163/14/34646/86392/63ea4e4bF181f9de6/45353c2b88071af9.jpg",
"price": "168.00",
"promotion_price": "168.00",
"sales": 0,
"sample_id": "",
"post_fee": "",
"seller": "妍莉芬服饰旗舰店"
},
{
"num_iid": "100042592313",
"detail_url": "https://item.jd.com/100042592313.html",
"title": "博柏利(BURBERRY)【礼物】女装 菱形绗缝经典外套 80498641",
"pic_url": "//img13.360buyimg.com/n7/jfs/t1/220644/22/27868/36017/64f6d2f9F30965766/895946e4c331af7f.jpg",
"price": "10800.00",
"promotion_price": "10800.00",
"sales": 0,
"sample_id": "",
"post_fee": "",
"seller": "BURBERRY京东自营官方旗舰店"
},
{
"num_iid": "10069243993138",
"detail_url": "https://item.jd.com/10069243993138.html",
"title": "La Chapelle Sport拉夏贝尔短袖t恤女夏季透气纯棉运动休闲衣服女装时尚潮牌打底衫 奶白色(守望麦田) M(推荐100-120斤)",
"pic_url": "//img13.360buyimg.com/n7/jfs/t1/188033/20/36558/71598/64e952a3F68f6dc2c/73228886748c80bd.jpg",
"price": "49.90",
"promotion_price": "49.90",
"sales": 0,
"sample_id": "",
"post_fee": "",
"seller": "La Chapelle Sport服饰旗舰店"
},
{
"num_iid": "10057525668348",
"detail_url": "https://item.jd.com/10057525668348.html",
"title": "王熙麦纯棉白色短袖t恤女学生休闲风宽松正肩夏季新款女装ins圆领上衣 白色【四只可爱】 M 建议105-120斤",
"pic_url": "//img13.360buyimg.com/n7/jfs/t1/103098/10/33101/92971/632aad2bE534da86b/adc3c1c670436f4c.jpg",
"price": "19.80",
"promotion_price": "19.80",
"sales": 0,
"sample_id": "",
"post_fee": "",
"seller": "王熙麦旗舰店"
},
{
"num_iid": "10068974779284",
"detail_url": "https://item.jd.com/10068974779284.html",
"title": "蝶娇诺(DIEJIAONUO)新款连衣裙子女装2023年早秋穿搭甜辣纯欲风气质女神范短裙套装女 6019白色+灰色裙子【没链子的】 【M】",
"pic_url": "//img14.360buyimg.com/n7/jfs/t1/175457/13/31350/95158/63f7ab5fF182053b1/0078a1bfc3bddbae.jpg",
"price": "112.68",
"promotion_price": "112.68",
"sales": 0,
"sample_id": "",
"post_fee": "",
"seller": "蝶娇诺旗舰店"
},
{
"num_iid": "10075202912434",
"detail_url": "https://item.jd.com/10075202912434.html",
"title": "红蜻蜓(RED DRAGONFLY) 短袖t恤女2023年宽松针织打底夏季百搭圆领女装内搭女士上衣衫 短袖亚麻色 均码(适合80-130)",
"pic_url": "//img14.360buyimg.com/n7/jfs/t1/48390/24/22621/136433/64646d15F74381c24/2cf1b00707445278.jpg",
"price": "89.00",
"promotion_price": "89.00",
"sales": 0,
"sample_id": "",
"post_fee": "",
"seller": "红蜻蜓女装旗舰店"
},
{
"num_iid": "10073475233925",
"detail_url": "https://item.jd.com/10073475233925.html",
"title": "亿梵莎(YIFANSHA)新款连衣裙夏季女生裙子夏天2023法式高级感气质显瘦仙女中长裙 米白色 均码",
"pic_url": "//img10.360buyimg.com/n7/jfs/t1/1947/8/21150/36116/643e5ca8F4d425857/c0506c79d52d48dd.jpg",
"price": "98.00",
"promotion_price": "98.00",
"sales": 0,
"sample_id": "",
"post_fee": "",
"seller": "亿梵莎旗舰店"
},
{
"num_iid": "100044928212",
"detail_url": "https://item.jd.com/100044928212.html",
"title": "博柏利(BURBERRY)【礼物】女装 Vintage 格纹羊毛短裙80258321",
"pic_url": "//img12.360buyimg.com/n7/jfs/t1/182227/33/37477/45239/64f6e47eF8078a866/96fd8c04e3ffd5da.jpg",
"price": "9600.00",
"promotion_price": "9600.00",
"sales": 0,
"sample_id": "",
"post_fee": "",
"seller": "BURBERRY京东自营官方旗舰店"
},
{
"num_iid": "100032103614",
"detail_url": "https://item.jd.com/100032103614.html",
"title": "FitonTon西装裤女春夏季显瘦高腰垂感拖地长裤宽松显瘦直筒西裤休闲阔腿裤",
"pic_url": "//img14.360buyimg.com/n7/jfs/t1/108832/27/44391/44009/64dcabdaF62c00ead/44a54c5a7ccab5f1.jpg",
"price": "99.00",
"promotion_price": "99.00",
"sales": 0,
"sample_id": "",
"post_fee": "",
"seller": "FitonTon京东自营旗舰店"
},
{
"num_iid": "10074218115327",
"detail_url": "https://item.jd.com/10074218115327.html",
"title": "红蜻蜓(RED DRAGONFLY) 短袖t恤女2023年夏季新款轻薄亮丝女装针织打底女士上衣短袖女 杏色 均码(适合80-130斤)",
"pic_url": "//img12.360buyimg.com/n7/jfs/t1/30130/19/19705/142554/644b7991F20041162/b5c44bbc5fb318f9.jpg",
"price": "89.00",
"promotion_price": "89.00",
"sales": 0,
"sample_id": "",
"post_fee": "",
"seller": "红蜻蜓女装旗舰店"
},
{
"num_iid": "10068367256444",
"detail_url": "https://item.jd.com/10068367256444.html",
"title": "乐芬兰(LeFenLan)连衣裙女2023春夏新款轻熟温柔风开衫吊带长裙气质显瘦甜美套装裙 套装(连衣裙+外套) M",
"pic_url": "//img14.360buyimg.com/n7/jfs/t1/141228/7/32854/38977/63e2649eF8f7d8fdc/74ef4f0c61828396.jpg",
"price": "136.00",
"promotion_price": "136.00",
"sales": 0,
"sample_id": "",
"post_fee": "",
"seller": "乐芬兰女装旗舰店"
},
{
"num_iid": "10072388629902",
"detail_url": "https://item.jd.com/10072388629902.html",
"title": "雪妃蓝琪(XUEFEILANQI)新款连衣裙2023夏季女装小香风气质高级感吊带裙子夏天纯欲风套装 杏色防晒衫+咖色开叉裙 M【建议80-100斤】",
"pic_url": "//img12.360buyimg.com/n7/jfs/t1/176658/39/35387/49290/642d754eF73333162/491c684eca702d6e.jpg",
"price": "138.00",
"promotion_price": "138.00",
"sales": 0,
"sample_id": "",
"post_fee": "",
"seller": "雪妃蓝琪旗舰店"
},
{
"num_iid": "10068913840006",
"detail_url": "https://item.jd.com/10068913840006.html",
"title": "米珀莉(MIPOLI)小香风针织连衣裙秋装女新款2023年套装休闲气质开衫吊带连衣裙 白色套装 均码",
"pic_url": "//img11.360buyimg.com/n7/jfs/t1/798/22/20415/68891/63ec4fc4Ff089ea96/d03c63c28b6fb20e.png",
"price": "159.00",
"promotion_price": "159.00",
"sales": 0,
"sample_id": "",
"post_fee": "",
"seller": "米珀莉旗舰店"
},
{
"num_iid": "100052357074",
"detail_url": "https://item.jd.com/100052357074.html",
"title": "博柏利(BURBERRY)【礼物】女装 马术骑士印花连帽外套80715321",
"pic_url": "//img14.360buyimg.com/n7/jfs/t1/96119/36/43354/31098/64f6e6cdFa33d37eb/adfd9ebbc8804a22.jpg",
"price": "10200.00",
"promotion_price": "10200.00",
"sales": 0,
"sample_id": "",
"post_fee": "",
"seller": "BURBERRY京东自营官方旗舰店"
},
{
"num_iid": "10065432561649",
"detail_url": "https://item.jd.com/10065432561649.html",
"title": "皮尔卡丹2022年新款短外套女秋冬百搭气质女装简约通勤风毛衣女连帽毛衣外套女时尚外搭带帽针织开衫 米白色 均码(80斤-140斤)",
"pic_url": "//img14.360buyimg.com/n7/jfs/t1/94836/29/31807/69719/64363704Ff163dc21/adc12f5de5dd14a4.jpg",
"price": "148.00",
"promotion_price": "148.00",
"sales": 0,
"sample_id": "",
"post_fee": "",
"seller": "皮尔卡丹曼静专卖店"
},
{
"num_iid": "10054238614548",
"detail_url": "https://item.jd.com/10054238614548.html",
"title": "真维斯女装休闲裤夏季阔腿宽松运动撞色潮流长裤KF 黑色8010 165/72A/XL",
"pic_url": "//img13.360buyimg.com/n7/jfs/t1/192397/10/36946/64021/64f94a5cF0326fc21/4f6cd4a6b63298e0.jpg",
"price": "27.90",
"promotion_price": "27.90",
"sales": 0,
"sample_id": "",
"post_fee": "",
"seller": "真维斯官方旗舰店"
},
{
"num_iid": "100044600214",
"detail_url": "https://item.jd.com/100044600214.html",
"title": "品彩短袖连衣裙女精致刺绣方领花纹a型高腰通勤a字裙 P132Q1380",
"pic_url": "//img14.360buyimg.com/n7/jfs/t1/109710/36/41060/114209/64c07cfbF7f3327e0/a2e7fcd2532670e2.jpg",
"price": "199.00",
"promotion_price": "199.00",
"sales": 0,
"sample_id": "",
"post_fee": "",
"seller": "品彩(PinCai)服饰京东自营旗舰店"
},
{
"num_iid": "10077806328017",
"detail_url": "https://item.jd.com/10077806328017.html",
"title": "汐菡(XIHAN)法式连衣裙新款2023夏季女裙子夏天黑色显瘦女神范气质款衣服长裙 黑色 均码",
"pic_url": "//img12.360buyimg.com/n7/jfs/t1/144083/18/37539/33659/6481973fF8ce62558/5ba978343fb1a350.jpg",
"price": "98.00",
"promotion_price": "98.00",
"sales": 0,
"sample_id": "",
"post_fee": "",
"seller": "汐菡旗舰店"
},
{
"num_iid": "10067843871356",
"detail_url": "https://item.jd.com/10067843871356.html",
"title": "罗蒙(ROMON)连衣裙女秋季新款2023时尚女装气质百搭衬衫裙中长款长袖裙子女 香槟衣卡其裙套装 L 建议116-130斤",
"pic_url": "//img11.360buyimg.com/n7/jfs/t1/160275/3/34084/86088/63d73d0dFc03ae5f7/ca7ac20a3bc5d7f7.jpg",
"price": "168.00",
"promotion_price": "168.00",
"sales": 0,
"sample_id": "",
"post_fee": "",
"seller": "罗蒙芸斌专卖店"
},
{
"num_iid": "100043065008",
"detail_url": "https://item.jd.com/100043065008.html",
"title": "博柏利(BURBERRY)女装 切尔西版型 – 中长款 Heritage Trench 风衣80457771",
"pic_url": "//img13.360buyimg.com/n7/jfs/t1/199848/19/33900/25636/64f7130bF712a1261/a1a0261d66dd652e.jpg",
"price": "21500.00",
"promotion_price": "21500.00",
"sales": 0,
"sample_id": "",
"post_fee": "",
"seller": "BURBERRY京东自营官方旗舰店"
},
{
"num_iid": "100051824666",
"detail_url": "https://item.jd.com/100051824666.html",
"title": "唐狮(TonLion)2023短袖T恤女半袖体恤chic宽松上衣 牛油果绿/二批 M",
"pic_url": "//img11.360buyimg.com/n7/jfs/t1/174869/40/40127/94635/64f8cbe0F716278f4/043401c6ed8a6b0f.jpg",
"price": "69.90",
"promotion_price": "69.90",
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