谷歌算法快讯0519：近日排名变化频繁，排名或许回温？

从上周末到现在，已经有人注意到排名似乎又有了新的变化，根据WebMaster World上的帖子[1]和业内大家的讨论来看，大家共同的认识是5月16日开始就已经有变化，并且在5月19日的SEMRush Sensor来看已经到达峰值。

有一些在3月份谷歌更新受到影响的网站，已经在4月中旬到5月份逐步恢复，希望这个月不会有更多的负面影响。

说实话，可能由于ChatGPT的影响，从1月份以来，谷歌小动作不断。对于SEOer来说，快速跟进最新的消息对于流量玩家来说是非常重要的。Linus建议大家也可以多关注各种渠道的信息，同样也可以关注Linus海外流量玩家和朋友圈获取最新资讯。

Webmaster World 摘要🌐

在论坛里面，搬运了大家的看法，作为参考，后面括号是Linus的思考，有兴趣可以到原帖子讨论：

⭐After several days of extremely low traffic levels at 07.00 UK time this morning my global site suddenly had a few more page loads and then from 08.00 until 13.00 completely normal page views making it already +122% v my new average ... No doubt that's just killed it 几个天来,我的全球网站在英国时间07点的流量极低。今天早上,网站突然有更多的页面加载,然后从08点到13点,网站流量完全正常,已超过122%,比我的新平均流量高...无疑这将结束它。（突然性的谷歌算法调整导致流量激增，但之后可能很快恢复）

⭐Yesterday everything snapped right back into the old traffic pattern and all of the sections of my site which were down 40%-80% since Easter were back to their old levels. It seems to be holding thing morning, but USA and CA traffic has not fully recovered. Traffic from Europe, UK, and AU is roaring. This does coincide with higher ranking, but not a big move upward and certainly not enough to have caused this much higher traffic level. With the reversion back to 'normal' traffic I have had my first new customer inquiry since May 5th! One cannot make a business on Google destroying your traffic for half the month. Let's see how long this holds before going right back to the lower levels... 昨天,一切立刻恢复到原来的流量模式,自复活节以来流量下降40-80%的网站部分恢复到原来的水平。看起来今天早上也能保持,但美国和加拿大的流量还没有完全恢复。来自欧洲,英国和澳大利亚的流量正在激增。这的确与更高的排名相吻合,但排名没有大幅上升,显然不足以导致如此大幅度的流量增加。随着流量恢复“正常”,我自5月5日以来收到第一个新客户询问!（要哭了）一个企业不能依靠谷歌毁灭半个月的流量来运营。让我们看看这个情况能持续多久,然后流量又会急剧下降。（谷歌流量有点不稳定）

⭐For my global site Monday had a pre-April 2023 average day which made a gratifying change. Our UK hotel venue site was 100% average which for a Monday was good. As a global business several years ago I combined all my country and region-specific sites under one umbrella site however, because of changing business conditions, my current thinking is to return them to how they were. Has anyone else done this kind of reversal? 对我的全球网站来说,星期一的流量达到四月前的平均水平,这令人欣慰。我们的英国酒店场地网站的流量达到平常水平,对一个星期一来说很不错。几年前,作为一家全球企业,我将所有国家和地区的网站合并到一站式网站下。然而,由于业务条件的变化,我目前的想法是将它们恢复到原来的状态。其他人是否也做过这种反向操作?（被算法影响的某些网站恢复，是利好）

⭐Something must have happend over the weekend. Starting on friday with worst day saturday and going on till today we see a significant drop in traffic. User engangment is nearly zero. Complete mismatch. 周末必须发生了一些事情。从上周五开始,星期六是最差的一天,直到今天,我们看到流量大幅下降。用户参与度几乎为零。完全不符合。（流量有点奇怪）

⭐I am also seeing things starting to come back. Visibility and traffic are returning to normal levels after a very slow past couple of weeks. 我也开始看到情况开始恢复。在过去几周的极低流量之后,可见度和流量正恢复到正常水平。（流量恢复中）

⭐Seems traffic is now stable at -20%. But like I said before even the traffic double the last few months the overall conversion remains lower than before. Traffic tanked in France (and Europe) where the AI Bard widget is not rollout. So it’s not only a layout issue. 现在流量稳定在 -20% 。但就像我之前说的，即使流量在过去几个月翻了一番，总体转化率仍然低于以前。在法国(和欧洲)的交通陷入困境，那里的 AI 巴德小部件没有推出。所以这不仅仅是布局问题。（警惕Bard和流量影响！）

Here we go, will anything improve after a very poor April for many or will traffic continue to be hoovered-up by the G ad machine? No prizes for guessing correctly! 我们开始吧，对于很多人来说，在经历了一个非常糟糕的四月之后，情况会有所改善吗? 或者说，交通会继续被 G 广告机器吸走吗？猜对了没有奖品！（谷歌的广告占位已经让各位站长怨言已久，有的甚至半屏都是广告）

I don't know what the best way is either, and we are a news site in Germany. That makes it easier for us than an online store. For example, we started two podcasts that significantly increased our audience, then we entered into collaborations (with events, etc.) to be more present outside of the Internet, and we changed our whole look and communication. We are small, but this has given us much better opportunities to be closer to the reader. All of this has led to better reader engagement and us being found more and more without Google. On the financial side, we kicked out Google advertising and started marketing our ad space ourselves, since then we've had stable revenue. We are only a very small player and don't have the financial capabilities of the big players in our country (especially since I still maintain that Google gives preferential treatment to the so-called leading media). But we have accepted that. Therefore, we can completely ignore the fluctuations caused by Google, because the business is going anyway and we are still growing. 我也不知道最好的方法是什么,我们是一家德国新闻网站。这比在线商店更容易。例如,我们启动了两个播客,大大增加了我们的受众。然后我们与活动等进行合作,以在互联网之外更加活跃。我们改变了整个外观和交流方式。我们很小,但这给了我们更好的机会与读者更加接近。所有这些都导致了更好的读者参与度,以及我们越来越多地被谷歌之外的渠道发现。在财务方面,我们放弃了谷歌广告,开始自己营销广告位,从那时起我们的收入稳定。我们只是个很小的玩家,没有我们国家大玩家的财力(特别是因为我仍然认为谷歌给所谓的主流媒体更优惠的待遇)。但我们已经接受这一事实。因此,我们可以完全忽略谷歌造成的波动,因为生意总会继续,我们仍在增长。我们通过播客和现场活动与读者密切接触,完全改变了品牌形象和交流方式。放弃谷歌广告,自行经营广告业务,财务稳定。虽然规模很小,但不受谷歌影响,业务发展顺利,读者群体持续增长。通过多渠道获得流量,减少对谷歌的依赖。

（任何的营销渠道都不是单一的，做谷歌SEO能让网站更好，但流量渠道来源需要多元化——尤其是当前的时代，SEO仅仅是流量玩法中的一个罢了，附上我们筋斗云SEO的流量矩阵图，文末可以和Linus了解更多）